Friday, February 3, 2012

Cyber Bullying..the New Terrorist?


As of today with the advancement of technology and it being at our disposal at any given time cyber bullying has become the “after school playground” in today’s youth. I write this blog post today with a certain girl on my mind, fourteen-year-old Eira Maghuyop of New Rochelle, NY. Eira was a bright and ambitious young woman who wanted to grow up to become a doctor or nurse; she was tormented and taunted relentlessly by cyber bullies. Eira like many teens that are bullied took her own life just a few days ago.

Cyber bulling has been increasing at an alarming rate, more and more cases have come forward of teens taking their own lives because of the taunts that their fellow peers subject them to. Roy Malone writes the article that I will be referencing today about the case of Missouri teen Megan Meier that committed suicide because she was being cyber bullied thru the networking website of MySpace. The twist to this tragedy is that the bully who was tormenting Megan was the mother of a girl with whom Megan went to school with. In the original article written by Steve Pokin, a writer for the Suburban Journals of St. Charles County he omitted the names of the culprits behind Megan’s death. He chose to write Megan’s story and her tragic ending, he spoke about her suicide and with knowledge of who was behind the bullying he chose to not print the perpetrators name.
Utilitarianism is based on the premise that our ethical choices, like other types of decisions, should be based on their consequences. Utilitarian’s consider both short- and long-term consequences when making ethical determinations. For Steve Polkin he thought that omitting the names was a simple matter. According to Malone’s article the logic behind their reasoning is that there were no arrests, no filed charges, no suit against them and there was no clear determination as to who actually sent the messages. Was is the mother of Megan’s classmate, was it Megan’s classmate, or was it another friend? If their names were to be released in the article what was the likelihood that they would face crucifixion from the public? Lets not forget the dangers that revealing the name of the underage girl to the public would create, I think that Mr. Polkin did not want to dirty his hands and have to write a story about how people took the law into their hands and took revenge out on Mrs. Drew daughter. 
I agree with the Posts decision to post the names of the people involved in this heinous crime. Why should they be protected? The public has the right to know what happened and who caused this to happen. The minute that Lori Drew wrote the first message to Megan she was committing a crime. The outrage that many felt over what had happened to Megan created a major hurdle for the Drew’s, once their names had been discovered and posted on the web, their home and work addresses and phone numbers were posted on the Internet. They no longer had privacy, their home was vandalized and they had to shut down their business.
Individual autonomy is an idea that is generally understood to refer to the volume to be one's own person, to live one's life according to reasons and motives that are taken as one's own and not the product of manipulative external forces. On one hand Polkin believed took into consideration that Lori Drew’s daughter was a minor and exposing her name and family would most definitely put her in harms way. He did what he believed was ethical, wrote the paper but did not give any names because they were not made public at that time. On the other hand, the Post believed that they had a public duty to disclose the names of those involved in the name. The Post took justice into their own hands and printed the names of those involved, even though the names we already made public on a local scale the Post printing their names made them national news.
As much as I would love to see social networks control the content and the bullying that is being done on these websites I feel that this is too much of a big task to tackle. Intervention should come from the parents and knowing what’s going on in their children’s lives. These social websites are a playground for dangerous and criminal behavior. Do these social networking websites have someone that monitors bullying? I am not too sure, with more than 800 million active users on Facebook and more to come once Facebook becomes public its too much of a challenge to try to monitor suspicious behavior. Like I said, as difficult and time consuming it can be parents really need to take their time and monitor their children and their online use.

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Friday, January 27, 2012

Ethics in a Digital Age


With parents who were born and raised in a country outside of the U.S, public relations is a bit of a foreign concept to them, and I mean that in every literal sense of the word.  This past fall as I embarked on my journey to graduate studies I had the daunting task of telling my parents that a) I will not be attending law school as they had hoped and b) I was not going to move back home and help with my moms business but instead I was going to get my masters in corporate communications and that I was going to pursue public relations.

As written in PRSA, public relations can be defined as a way that organizations and the public can adapt mutually to each other; after I tried to define what public relations meant and what a career in public relations would offer me I was greeted with blank stares from both of my parents. I can understand where they are coming from because in their country, the government controls most of the media, they don’t have a “middle man” to serve as a liaison between the media and the public.

What I find most problematic about the current definition of public relations is that it’s very stale. Public relations can be very exciting, rewarding and it’s a lot of hard work. With public relations we use the media as a way to carry positive stories about a company or product, we cultivate relationships with local and national press and we are able to reach out to a larger audience. Its intense, laborious work but when I see a media hit on one of my companies’ client it’s a good feeling of accomplishment.

“Public Relations is the service of researching, analyzing and distributing information to the media from organizations in a way that it can reach and engage the public”.

Ok, so my definition is not the best or most creative but there lays truth behind the sentence. My definition is an improvement to the definition that they already have because in my current internship I do all of the above. My colleagues are one of the most dedicated public relations professionals I have ever come across and I believe that they and all public relations professionals need their deserved credit. When it comes to ethics and the definition of public relations I believe that there should be something about honesty and how public relations professionals adhere to the highest standards of truth and accuracy.

Per Gerard Corbett’s article, I believe that making sure that professionalism and the code of ethics are being properly used in the digital age. With the increase in technology and social media it is imperative that we maintain our standards because everything is digital nowadays and any article or publication that we put out there can harm us is the future. Being ethical and not lying to the media should be key and honesty should always be part of our professionalism.  

With PRSA and the FTC monitoring various public relations practices I believe that this will bring a welcoming change to the public relations world. I'm glad to see PRSA putting a focus on the ethics of using unpaid interns.  PRSA says, "A 2011 update to the PRSA Code of Ethics made clear our belief that it is unethical not to provide some type of compensation to students who perform work for an employer. I would like to say thanks because students and grads have long been exploited as unpaid interns, working long hours, doing the PR grunt work. Its imperative that interns feel that they are a true asset to any company or organization because at many times, young professionals get turned off to the public relations profession because of a bad internship experience.